NCCU Campus Echo Online - Ad Rates

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Business address:
Campus Echo/NCCU
1801 Fayetteville
Durham, NC 27707

Phone: 919-530-7116
Fax: 919-530-7991

About the Campus Echo:
The Campus Echo is the official student newspaper of North Carolina Central University. NCCU, a historically black university (HBCU), is one of the 16 constituent member schools of the University of North Carolina System. It has been targeted as a "growth institution" by UNC. NCCU, with its 8,250 students, is located in the heart of Durham just minutes from the Research Triangle Park, a booming technology and biotechnology center.

If you decide to advertise with the Campus Echo your ad will be seen in one of the nation's very best black college student newspapers.

The Campus Echo is one of the most highly recognized HBCU student newspaper in the nation. The print and online editions have won over 150 awards from the Black College Communication Association, the Society for Professional Journalists, and the Associated Collegiate Press. These honors include the national Mark of Excellence Award for Best Online Student Newspaper and numerous general excellence awards from the BCCA and the SPJ. Click here to see our awards page: Campus Echo awards.

We are eager to serve your advertising needs and to enroll your support of our student newspaper.

Who you will reach:
Our readers are the 8,250 undergraduate and graduate students enrolled in NCCU and the approximately 1,000 full-time faculty and staff of the institution. We distribute to 30 campus locations. Average age of full- and part-time students is 24 years. The majority of students are North Carolinians, but 37 states are represented in the student body. Eighty-three percent of the students are African American; 14 percent are white. Sixty-five percent of the students are female.

NCCU is renowned for educating African American professionals and community leaders. The university has programs in biotechnology, education, criminal justice, nursing, health education, law and public administration. Additionally, NCCU is home to the Institute for the Study of Minority Issues and the new Biomedical/Biotechnology Research Institute, a program partnered with the National Institutes of Health and companies like Glaxo Wellcome and Eli Lilly to address the health needs of minority groups.

The Campus Echo/AudioNet Connection:
Now, for a small additional fee, you can extend your reach and have your ad message mentioned and broadcast to students on AudioNet, NCCU's wildly popular closed ciruit cable access radio station. AudioNet reaches into every dorm room on the NCCU campus. We will design the on-air mention based on the advertisement you place with the Campus Echo.

2008/2009 academic year publication dates:

    Fall 2008
    Wednesday, September 3
    Wednesday, September 17
    Wednesday, October 1
    Wednesday, October 15
    Election Special: TBA
    Wednesday, November 5
    Wednesday, November 19

    Spring 2009
    Wednesday, January 21
    Wednesday, February 25
    SGA Election Special: TBA
    Wednesday, March 25
    Wednesday, April 8
    Wednesday, April 22
    Best Teachers Special: TBA

Submission and Format:
We prefer receiving ads digitally by e-mail in Adobe PDF format. We also accept QuarkXpress files, Adobe Photoshop files and Adobe Illustrator files (be sure to outline fonts). Ads must be received seven days before the publication date.

Camera-ready (slick) ads will be scanned at a relatively low dpi and quality will be compromised slightly.

E-mail to Call 919 530 7116 to confirm transmission.

The Campus Echo is a photo-offset broadsheet with a standard page size that has a printable area of 11.5" wide X 21" deep (6 columns X 21"). The Campus Echo is in a six column format. Display column widths are as follows:

1 column = 1.812 inch 2 column = 3.750 inch
3 column = 5.687 inch 4 column = 7.625 inch
5 column = 9.562 inch 6 column = 11.5"

Display rates and contracts:

  • Local and national advertisers: $6 per column inch.
  • Bonafide NCCU organizations and non-profits: $4 per column inch.
  • AudioNet Connection: Add $2 per column inch for ten on-air mentions per ad insertion.
    All Campus Echo rates are NET. Any commission earned by an agency or placement service must be ADDED to our stated rate.

    Color rates:
    Each spot color = $50. Four color process = $200

    Contract, frequency, size and prepayment

    We subscribe to the Standardized National Advertising Discount Plan.

    CONTRACT RATES: If you contract for 101-199 column inches discount = 5%; if you contract for 200-299 column inches discount = 7%; if you contract for 300-399 column inches discount = 10%; if you contract for 500 or more column inches discount = 15%. Contracts must be signed and returned before the rates go into effect.

    FREQUENCY DISCOUNTS: 4-8 placements = 10%; more than 8 placements = 15%; SIZE DISCOUNTS: full page discount = 10%; half page discount = 5%;

    PREPAYMENT DISCOUNT (must be received before ad insertion date) = 10%
    Both frequency and prepayment discounts will be applied to your advertising, but to qualify your prepayment cover all scheduled insertions.

    Desired placement is given when possible. A specific placement location is guaranteed only with a 20 percent additional payment beyond the existing ad rate. Our back page is not available for advertising.

    How to figure your cost:
    Let's say you place one ad that takes 1/4 page. It will be 3 columns wide and 10 inches tall. The formula is 3 columns x 10 inches x one placement x $6 (our rate) = $180. If agreed to run this this ad 4 times you would discount the total by 10% for the frequency discount. If you agreed to prepay, you would receive another 10% discount. Thus, $180 x 4 placements x .80 (20% of discounts) = $576. For more examples of ad sizes and ad rates see "examples" below.

    Examples of common ad sizes and rates:

    Ad Size: Rate Circulation:
    1/12 page ad: 3 column (5.687") x 3.5" tall 3 x 3.5 x $6 = $63
    1/6 page ad vertical): 3 column (5.687") x 7" tall 3 x 7 x $6 = $126
    1/4 page ad: 3 columns (5.687") x 10.25" tall 3 x 10.25 x $6 = $184.5
    1/2 page ad (vertical): 3 columns (5.687") x 21" tall 3 x 21 x $6 = $378
    Full page ad: 6 columns (11.5") x 21" tall 6 x 21 x $6 = $756
    (less 15% size discount = $642)

    Campus Echo/AudioNet Connection: Add $1 per column inch for five on-air mentions. Rate Circulation:
    1/4 page ad: 3 column (6 3/8") x 10" tall 3 x 10 x $8 = $240
    1/2 page ad (horizontal): 6 column (13") x 10" tall 6 x 10" x $8 = $480

    Insertion/preprint rates:
    Single sheet (no folds), single advertiser = $75 per 1,000; Up to 4 pages = $100; 5 - 8 pages $125; 9 - 12 pages $150.

    Insertion instructions: Our minimum and maximum insertion order is 4,000. You must contact the Campus Echo before shipping. Inserts must be scheduled 7 business days before the publication date and a copy must be submitted to the Campus Echo for approval. Do not ship until approval is granted. Brick stack and wrap or band the entire shipment. Do not band individual bundles.

    Insertion specifications: Minimum size = 5 1/2" x 8 1/2"; maximum size = 11" x 14"; print stock minimum weight = 50 lb.; maximum thickness = 1/4". Must be suitable for insertion into the paper: no accordion fold pieces or oddly shaped pieces without one straight edge.

    Mail inserts to:
    Raleigh Offset, Inc.
    627 Distribution Drive, Suite 4
    Morrisville, NC 27560
    Phone: 919 941 7800
    Fax: 919 941 7761

    Classified advertising:
    OUR SPECIAL CLASSIFIED BOX OFFER: 1 column wide (1.812" wide) by 2" tall with box and bold headline: $10. Words will be sized to fit. No charge for reverse type. Same but two column wide by 2" tall: $20. Same but three column wide by 2" tall: $30.

    CLASSIFIED DISCOUNTS: Subtract 10% from your total bill if you run your ad for the entire semester (6 issues) and 20% if you run your ad the entire year.

    PAYMENT:All classifieds must be prepaid by check, VISA or MC. Deadline is the Friday before the Thursday issue date.

    REFUNDS: We are unable to give refunds, but will apply cancelled advertising to future.

    TERMS: All classified advertising must be prepaid with a check, unless you have established credit with the Campus Echo.

    Classified Mechanicals:
    1 column = 1.812" 2 column = 3.750" 3 columns x 5.687"

  • 2006 NCCU Campus Echo Online