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Style Manual: Media Services
 
 
 

PRESS RELEASES
The Office of Public Relations prepares and distributes press releases to local, regional, and national media. The press releases range from major stories about achievements by faculty, administrators and students to public service announcements. Some stories may be distributed only to the local media depending on subject and relevance.

OFFICE OF SPORTS INFORMATION
The Office of Sports Information is responsible for publicizing information regarding NCCU’s intercollegiate varsity athletic teams. The office publishes all athletic publications and news releases, coordinates athletic photography, maintains statistical data on teams, maintains athletic web pages and serves as the department’s contact with the NCAA and the conference (Central Intercollegiate Athletic Association). The Sports Information Director will ensure compliance with NCCU’s graphic identity and technical standards, including athletic marketing and publications.

ADVERTISING
The Special Assistant to the Chancellor for Public Relations and Communications or designee must approve in advance all paid advertising (print, broadcast, billboard and radio) and student recruitment, marketing and fund-raising videos. This does not include paid ads for hiring personnel.

UNIVERSITY SPOKESPERSON
The Chancellor is the official spokesperson of the university. The Chancellor has designated the special assistant to the Chancellor for Public Relations and Communications the official spokesperson in matters of weather emergencies, crisis situations and other occasions. This individual also provides the point of contact between media and university resources and provides referrals to proper sources of information within the university community.

PHOTOGRAPHIC SERVICES
Photographic assignments for the University’s programs and activities are also the responsibility of the Public Relations Office. University officials and students who desire photographs for university related activities must receive approval from the Public Relations Office. A request for photographic services form must be completed and returned to the Public Relations Office at least three days before the planned activity.