North Carolina Central
University Office of Public Relations has a responsibility
to NCCU’s employees, students and alumni to
enhance the image of the institution by developing
image building strategies designed to keep the public
informed about the University’s staff, students,
programs and activities.
The Office of Public Relations is
also responsible for final review and sign-off on
the design of all university publications for external
audiences. Content and proofing are the responsibility
of the creating department or school. The publications
coordinator is to assist departments with the design
of their newsletters and compliance with university
style requirements.
The Office of Public Relations is primarily responsible
for releasing information to the news media. To assure
coordination of media relations, only two offices
are authorized to issue news releases or to hold news
conferences on behalf of the university — the
Office of Public Relations for university-wide activities
and the Sports Information Office for athletic activities.
All news releases and news conferences must be coordinated
through one of those offices.
The release of information to the media during
a crisis situation MUST be coordinated through the
Office of Public Relations. This office is responsible
for the dissemination of appropriate statements,
news releases and/or stories about the crisis or
situation concerning North Carolina Central University.
See
the Full Style Manual as a printer-optimized PDF
file [click here].
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