Join the Parade!
North Carolina Central University’s Marching Sound Machine band was a surprise selection for the 2011 Tournament of Roses Parade in Pasadena, Calif. Under the directorship of Jorim E. Reid, these upstarts will take part in the famous New Year’s Day parade, considered to be one of this country’s triple crown of marching band honors.

“There is Macy’s Thanksgiving Day Parade, the John Philip Sousa Foundation’s Sudler Trophy for most outstanding college or university band, and the Tournament of Roses Parade,” said Reid. “The Rose Parade was in my 15-year plan. I didn’t intend to submit an application for another seven years!”

But Reid’s success in producing trailblazing performances, particularly at the band’s exciting appearances at the annual Honda Battle of the Bands in Atlanta, Ga., gained the attention of Rose Parade officials. They approached him and asked him to apply!

For the Tournament of Roses Parade, bands are selected based on their musicianship, marching ability, and showmanship. Reid emphasizes musicianship above all else. “It's all about their skill as musicians,” said Reid. “We don’t want to blast our audience but rather, engage them with a high quality listening experience.”

Now, the band will ramp up practices and the university will gear up to raise the approximately $2,000 per student it will cost to attend the California events. For the students, this is a once in a lifetime opportunity, but we need your help. To showcase the Marching Sound Machine’s talent and hard work on one million television screens in the United States and more than a billion around the world, we ask that you send a musician to the parade!

Join the parade of donors to the Marching Sound Machine!

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Sponsorship Levels

Patch Sponsor
For $250,000, your logo will be produced on a patch and placed on the band uniform for the entire year! Your corporate identity may be visible to more than a billion viewers worldwide at the Rose Parade and to hundreds of thousands throughout the year as the band is captured on camera at local and other national events. In addition, you receive preeminent corporate logo placement on the Marching Sound Machine home page in the sponsors’ listing; a press conference to announce you as our Patch Sponsor; and distribution of the story of your contribution to all our mainstream media contacts as well as to campus and friends on the Intranet and social media networks.

Rose Parade Sponsor
Send 20 students for $40,000 and receive corporate logo placement on the Marching Sound Machine home page sponsors’ listing; notice is sent to campus and friends on the Intranet and social media networks; and the story of your contribution is distributed to all our mainstream media contacts.

Sound Machine Sponsor
Send 15 students for $30,000 and receive corporate logo placement on the Marching Sound Machine home page sponsors’ listing; and notice is sent to campus and friends on the Intranet and social media networks.

Drum Line Sponsor
Send 10 students for $20,000 and receive placement in the sponsors listing on the Marching Sound Machine home page; and notice of your donation is sent to campus and friends on the Intranet and social media networks.

Drum Major Sponsor
Send 5 students for $10,000 and receive placement in the sponsors listing on the Marching Sound Machine home page.

Musician Sponsor
Send 1 student for $2,000 and receive complementary VIP tickets to a campus event of your choice.
 
North Carolina Central University | 1801 Fayetteville Street, Durham, NC 27707 | Ph: (919) 530-6151 | Fax: (919) 530-7675